Is Social Media usage waning?
According to an essay in the NYTimes (August 2012) by James B. Stewart a lot of signals show that the global network effect goes into reverse.
FB dropping, Groupon, Zynga ... and MySpace is just a shadow of its former self.
Link: http://nyti.ms/PZYgox
It seems that the SM hypecycle has already reached its peak.(Gartner)
Now it should restart at the workplace with internal or corporate social media (dawn of Yammer ?);
Such an assumption is quite daunted:
see: HBR blog Erickson
Why we use social media in our personal lives but not at work
http://blogs.hbr.org/erickson/2012/02/why_we_use_social_media_in_our.html
I can confirm these statements from Erickson.
Social Media governance sources: http://informata.blogspot.ch/2011/07/selected-social-media-governance.html
FB dropping, Groupon, Zynga ... and MySpace is just a shadow of its former self.
Link: http://nyti.ms/PZYgox
It seems that the SM hypecycle has already reached its peak.(Gartner)
Now it should restart at the workplace with internal or corporate social media (dawn of Yammer ?);
Such an assumption is quite daunted:
see: HBR blog Erickson
Why we use social media in our personal lives but not at work
http://blogs.hbr.org/erickson/2012/02/why_we_use_social_media_in_our.html
I can confirm these statements from Erickson.
Social Media governance sources: http://informata.blogspot.ch/2011/07/selected-social-media-governance.html
jhagmann - 29. Okt, 09:07
