Social Media is no longer optional
Forbes article:
It seems that there is an increasing conflict within enterprises between the blue corporate world with hierarchies and the orange world where people get empowered by social media networks (Josh Bernoff, Forrester).
.. pressing to marketing leader:s purchase intent is influenced more than ever by both positive and negative online reviews.
http://www.forbes.com/sites/chrisperry/2011/10/12/brands-going-social-havent-seen-the-score/
Some of this information qualifies as business records stored in these networks.
http://jhagmann.twoday.net/stories/14633842/
It seems that there is an increasing conflict within enterprises between the blue corporate world with hierarchies and the orange world where people get empowered by social media networks (Josh Bernoff, Forrester).
.. pressing to marketing leader:s purchase intent is influenced more than ever by both positive and negative online reviews.
http://www.forbes.com/sites/chrisperry/2011/10/12/brands-going-social-havent-seen-the-score/
Some of this information qualifies as business records stored in these networks.
http://jhagmann.twoday.net/stories/14633842/
jhagmann - 12. Okt, 19:59
